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Crafting a Unique Customer Journey with Digital Stamp Program

You might have a delectable variety of dishes on offer in your restaurant, only to have very few customers coming in regularly. Having unique dishes or distributing menus will not do much to ensure your success in the competitive business environment of today. It’s important to give your customers some form of incentive to revisit your restaurant. This is where a Digital Stamp Program comes in.

Digital Stamp Programs are excellent for ensuring consumer loyalty. And more loyal customers will directly translate into revenue growth. In fact, a Gartner report indicated that almost 20% of your existing customers contribute to around 80% of your future revenue.

In this article, we’ll take a look at Digital Stamp Programs, the step-by-step process of creating them, and how they can turn your customers into loyal brand advocates.

What are Digital Stamp Programs?

The F&B industry is undoubtedly quite crowded, and Digital Stamp Programs can be just the solution you need to gain some brand recognition. Many restaurant businesses today provide their customers with a digital stamp program membership. These digital stamp programs essentially work like loyalty cards, where customers get to collect points and obtain rewards. The rewards offered with the Digital Stamp Programs are usually business-centric, so for restaurant businesses, these can be free desserts/meals, coupons, free drinks, etc.

How to Start a Digital Stamp Program?

Here is the step-by-step process of creating a Digital Stamp Program –

Step 1: Identify your unique offerings

To create a Digital Stamp Program, the first thing you have to focus on is the identification of your unique offerings that’ll be included in the program. After all, it’s these offerings that’ll set your digital stamp program apart from the others in the eyes of the customers. Think of some special items on your menu that are more likely to attract customers. This can be a special dish, a chef’s recommendation, or some unique food pairing.

Step 2: Guide your customers to try the food/drink in sequence

Besides selecting some special items from your menu, you can also set up a food/drink sequence to better guide your customers through a meal. The sequence you decide can start off with some dishes/drinks with a mild taste, gradually moving on stronger tasting menu items. This is a great way to offer your customers a truly unique and customized experience, and it’ll also be another way for them to use the Digital Stamp Program.

Crafting a digital journey for your client

The digital stamp is a powerful customer retention tool. When applied correctly, your customer will find it enjoyable to patronize your business and keep coming back.
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Step 3: Create bundles

With the preliminary steps out of the way, the next part of the process involves creating bundles. These can be menu-tasting bundles that your customers can purchase in advance and redeem with every visit. When you are creating bundles, make sure that they are attractive to your customers.

Step 4: Incentivise your customers with every milestone

So you’ve created the perfect Digital Stamp Program, but how do you make sure that customers use them? The best way is to provide your customers with some incentives after they complete a (number of visits) milestone. This incentive can be in the form of complementary foods/drinks or even a discount. The key is to create a value-focused digital stamp program that best suits your audience’s needs.

Step 5: Ask your customers to review and give feedback

After kickstarting your digital stamp program, it’s important to ask for genuine feedback from your customers. This feedback can be incredibly useful for fine-tuning your program to better suit their needs. You can also consider providing them with more loyalty points in exchange for feedback.

Wrap Up

This covers everything you need to know about Digital Stamp Programs. Much like a referral program, a well-designed digital stamp program can be key to getting more customers through the door. With this guide, you’ll be able to create effective Digital Stamp Programs that’ll help you convert your restaurant visitors into loyal customers that come in again and again.

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