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Centralized customer data management

How to build a resilience customer data infrastructure

In today’s fast-paced business landscape, having a robust and reliable IT infrastructure is imperative. The infrastructure comprises of a wide range of software that plays a critical role in sustaining the smooth functioning of an organization and ensuring that all key aspects, such as process flow, data stewardship, security, and insights, are well taken care of.


One of the most crucial components of an IT infrastructure for businesses is an operational system. For example, an accounting system is essential for most businesses, while a point of sale (POS) system is critical for retailers or restaurants. In the past, before the widespread adoption of cloud computing technology, POS systems used to function independently and were confined to a single location. Their primary functions were to register sales transactions and manage the inventory at that location. However, as businesses grew and expanded, merchants required a more comprehensive solution, one that could connect multiple locations and aggregate all data into a centralized server.


The advent of cloud computing has completely transformed the way businesses operate. The technology enables organizations to do much more with their data, leading to an increased focus on collecting customer data and using it for various purposes, such as analyzing purchase history, affordability, frequency, and preferences. This information can then be used to build customer personas, which can in turn inform marketing campaigns and increase their efficacy.



Consumer behavior analytics has been a major focus for large brands for many years, but it is only in recent times that it is becoming popular among small and medium-sized enterprises (SMEs). Most POS systems today come with a CRM module as a plug-in, which can be helpful for merchants but is more beneficial to the software vendor. This is because the CRM module creates “stickiness” and makes it difficult for merchants to separate from the platform, potentially benefiting the vendor rather than the merchant.


At Rewardly, we have been working in the POS industry for over a decade and strongly believe in the importance of data democratization. We offer several advantages to SMEs that help them leverage our platform and design a loosely-coupled infrastructure that meets their productivity needs while streamlining workflows. Additionally, our platform helps preserve customer data and provides merchants with the option to upgrade their mission-critical systems for increased competitiveness.

  1. Customer Data Independence – Rewardly offers APIs or data upload options to capture customer data from POS transactions, or to synchronize customer data with the POS system. This enables the POS system to continue functioning normally, while keeping customer data separate in Rewardly.
  2. Multi-channel Scalability – Retailers often sell through multiple channels, including in-store, e-commerce, and marketplaces. Food and beverage businesses also sell through their restaurants, food aggregator platforms, such as Grab Food, Foodpanda, or Deliveroo, and more. Rewardly enables businesses to connect all these channels and aggregate customer data in one place.
  3. Lifetime Access – Rewardly’s pricing model is a low-risk, plus-based model that is ideal for small businesses. Our model eliminates the need for monthly or annual recurring fees and provides SMEs with lifetime access to our platform, without any constraints or limitations. Plus, our free feature upgrades are often a key attraction for those choosing a SaaS platform. We believe that businesses should be able to “have their cake and eat it too.” 

In conclusion, to build a successful business, SMEs must prioritize the design of their IT infrastructure. A data resilient IT infrastructure with a focus on data sovereignty can have a positive impact on scalability and risk control, which is of utmost importance to avoid catastrophic outcomes due to mismanagement.

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