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Read MoreIn today’s fast-paced business landscape, having a robust and reliable IT infrastructure is imperative. The infrastructure comprises of a wide range of software that plays a critical role in sustaining the smooth functioning of an organization and ensuring that all key aspects, such as process flow, data stewardship, security, and insights, are well taken care of.
One of the most crucial components of an IT infrastructure for businesses is an operational system. For example, an accounting system is essential for most businesses, while a point of sale (POS) system is critical for retailers or restaurants. In the past, before the widespread adoption of cloud computing technology, POS systems used to function independently and were confined to a single location. Their primary functions were to register sales transactions and manage the inventory at that location. However, as businesses grew and expanded, merchants required a more comprehensive solution, one that could connect multiple locations and aggregate all data into a centralized server.
The advent of cloud computing has completely transformed the way businesses operate. The technology enables organizations to do much more with their data, leading to an increased focus on collecting customer data and using it for various purposes, such as analyzing purchase history, affordability, frequency, and preferences. This information can then be used to build customer personas, which can in turn inform marketing campaigns and increase their efficacy.
Consumer behavior analytics has been a major focus for large brands for many years, but it is only in recent times that it is becoming popular among small and medium-sized enterprises (SMEs). Most POS systems today come with a CRM module as a plug-in, which can be helpful for merchants but is more beneficial to the software vendor. This is because the CRM module creates “stickiness” and makes it difficult for merchants to separate from the platform, potentially benefiting the vendor rather than the merchant.
At Rewardly, we have been working in the POS industry for over a decade and strongly believe in the importance of data democratization. We offer several advantages to SMEs that help them leverage our platform and design a loosely-coupled infrastructure that meets their productivity needs while streamlining workflows. Additionally, our platform helps preserve customer data and provides merchants with the option to upgrade their mission-critical systems for increased competitiveness.
In conclusion, to build a successful business, SMEs must prioritize the design of their IT infrastructure. A data resilient IT infrastructure with a focus on data sovereignty can have a positive impact on scalability and risk control, which is of utmost importance to avoid catastrophic outcomes due to mismanagement.
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