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Our research shows approximately 85 bubble tea brands in Singapore span the city-state with over 500 outlets. The supply is more than enough to quote, “It is really spoiled for choices!”.
Bubble tea originated in Taiwan and has been localized in Singapore because of the local taste preference and ingredient supply chain. In a time when we strive to reduce our carbon footprint, sending raw sugar across thousands of miles to maintain the original taste doesn’t make sense. So bubble tea brands are exploiting every possible way to attract new customers and retain existing ones.
Despite the efforts to build the brand, spend generously on marketing budgets, and build community. The food quality and pricing remain at the top for customers to choose a particular brand.
GOTCHA Fresh Tea is a hotspot for bubble tea enthusiasts in Singapore, and it’s no surprise why. With the focus on serving the best drink with the freshest and highest quality ingredients, they always stayed within the primary success factor to gain more customers with quality products. GOTCHA made a promise, such as hand-picked whole-leaf teas from their Taiwan farms and made fresh fruit puree daily, which sets them apart from the competition. With an extensive menu that includes everything from black sugar drinks to Japanese-style yogurt drinks, there is something for everyone at GOTCHA Fresh Tea.
Making the menu easy for the customer to navigate is essential in the customer experience, especially if you have multiple selections and options to customize the drink. GOTCHA Fresh Tea ranks their choices, making it easier for customers to navigate their vast selection and allowing the customer to customize the sweetness and ice level. The customer can browse the menu through the member app even if they are away from the store. They are focused on the customer experience to ensure you get what is best for you. Their friendly staff is always ready to offer recommendations and guide customers through decision-making.
If you check out their Google Review, you will immediately notice that the customers have been raving about the quality of the teas and the delicious and creative toppings that come with them. For example, Bamboo Charcoal Milk Tea is particularly addictive with its unique flavor. At the same time, the Paris 1883 Milk Tea, with its generous toppings of pudding, grass jelly, black pearls, and Oreo crumbs, is a must-try for anyone who loves a bit of variety. GOTCHA Fresh Tea also offers a Taro Fresh Milk with mini pearl, coated with orh nee paste, and a Four Seasons Tea with cheese foam that could use a thicker consistency and more robust cheese flavor.
One of the top reasons you should try is its commitment to quality, from its tea plantation in Alishan, Taiwan, to using fruit puree instead of sugar compared to some other sweetened drinks. GOTCHA Fresh Tea also offers a comfortable seating area for customers to enjoy their drinks and even take some Instagram-worthy photos thanks to the aesthetic pink interior. It’s the perfect spot to relax and unwind while indulging in delicious bubble tea.
Riding on the steady growth of its fan base, GOTCHA Fresh Tea has introduced a membership program that rewards loyal customers with exclusive perks such as discounts, free drinks, and even a birthday treat. Signing up for the Gotcha Membership is easy and can be done online through their website. Customers can also browse their menu online before heading down to the shop.
GOTCHA Fresh Tea may not be as well-known as other brands that invest more in marketing, but it is a bubble tea paradise that offers a unique and flavourful experience for all. Their commitment to quality ingredients, customizable options, and friendly staff make it a reason to find your following favorite drinks here. Whether you’re a hardcore bubble tea fan or just looking to indulge in a tasty treat, visit them!
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